Lydia Shemurah
Hi there! I’m Lydia, the creator of Echo Ink Media. I’m a graphic designer inspired by storytelling, interaction, and human behavior. In 2020, I received a Bachelor of Fine Arts in Graphic Design at the Kansas City Art Institute. During this time I developed a passion for multimedia design and typography. Before going to college, I completed a two year Graphic Design Specialist program at Eastern Oklahoma County Technology Center, where studied design and print production. I believe in a process that is iterative, prioritizes the audience, and is identity driven. When I’m not working as Echo Ink Media, you’ll find me drawing, reading classic fiction, watching anime, and hiking in Oklahoma and Arkansas!
Identify, Explore, Analyze, Develop, Implement.
Identify / Where are we now, where do we need to be? This is means defining the scope of the project, identifying the primary audience or user and pinpointing barriers.
Explore / What will it be like when we get there? Research potential solutions and develop empathy for the audience. This is the time to take notes, sketch, and collect resources.
Analyze / What do we take with us, and what do we leave behind? Decide what research is most useful in form and function.
Develop / How do we get where we’re going? Flesh out the visual language with an emphasis on real world application and desired impact.
Implement / What went right, what didn’t? Document the project’s impact, ask questions, and collect both first and long-term impressions.
