Multimedia graphic design inspired by
interaction & storytelling…

Hobby Lobby 50th Anniv. Logo

The design of Hobby Lobby’s 50th Anniversary Logos celebrates the brand’s half-century legacy. Rooted in Hobby Lobby’s established branding, the logo radiates joy, capturing the classic brand’s vibrant colors and dynamic composition. The delicate balance of nostalgia and innovation has defined Hobby Lobby and serves as a visual ode to a half-century of creativity and resilience.

Hobby Lobby Project Sheets / Brochure Design

Hobby Lobby Craft Brochures

These online and in-store brochures showcases a blend of editorial-style photography and actionable DIY guidance. Each layout utilizes a multi-column grid, curated lifestyle imagery, and themed typography to tell quick visual stories that engage and inspire customers.

KCAI Human-Con

In March 2020, students organized a design conference fully led by student volunteers and sponsored by AIGA at the Kansas City Art Institute. The identity for Human-Con was created through a workshop where participants rapidly sketched facial features that informed the event’s visual language and promotional materials. A student-built microsite was created featuring registration, a downloadable schedule and map PDF, and an Instagram link.

Nat’l Association of Realtors Website

Public Affairs Email Newsletters

These dynamic email newsletters are designed in Figma, then built in HTML/CSS. Designing a strategic template ensure the designs can accommodate monthly content updates and flow with the associations identity. Some of these newsletter templates helped boost open rates upwards of 50% as opposed to a pdf attachment or plain text email.

OSU Medical Center Signage

These bold billboards, signage, and social media banners were designed for Oklahoma State University Medical Center to reflect its mission, 75th anniversary, and services. The work balanced boldness and minimalism to ensure clarity, preserve institutional identity, and maintain the hospital’s professional reputation. Each design prioritized quick visual comprehension for passersby while reinforcing OSU’s character. The experience strengthened the ability to distill complex messages into clear, impactful visual design.

All
Digital
Branding
Layout

Hobby Lobby 50th Anniv. Logo

Hobby Lobby Craft Brochures

KCAI Human-Con

OSU Med Center Ads

Nat'l Association of Realtors Website

Public Affairs Email Newsletters

Lydia Shemurah

Impactful design intersects creativity and strategy. I care about developing interactive systems and experiences that are meaningful, memorable, and deliver measurable results.

As a high school freshman I worked a print shop with my aunt; since then, art and design have been central to my life. Before college, I completed a two-year Graphic Design Specialist program at Eastern Oklahoma County Technology Center, where I studied design and print production. In 2020, I earned a Bachelor of Fine Arts in Graphic Design from the Kansas City Art Institute, where I discovered a passion for interactive design and typography. Throughout my career I’ve had the opportunity to gain experience in multiple design disciplines that have made me a valuable expert in both creative and technical spaces.

I’ve earned multiple accolades for my work, including industry awards for successful digital public affairs campaigns and for excellence in craft and typography.

Outside of work, I enjoy drawing and crafting, reading classic fiction, researching true crime, and exploring the natural beauty of Oklahoma and Arkansas.

Identify:

Define the scope of the project, identify the primary audience, and pinpoint goals and barriers.
Explore:

This is the time to take notes, sketch, collect resources, and gain perspective.
Analyze:

Decide what research is most useful in form and function.
Develop:

Develop a visual language with an emphasis on real world application and impact.
Implement:

Document the project, ask questions, and collect first and longterm impressions.

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“Good design is not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start.”

— Susan Kare