Multimedia graphic design inspired by
interaction & storytelling…

* This website is always being updated, improved, and expanded, so things may look different from time to time. 

Design Process

Identify:

Define the scope of the project, identify the primary audience, and pinpoint goals and barriers.
Explore:

This is the time to take notes, sketch, collect resources, and gain perspective.
Analyze:

Decide what research is most useful in form and function.
Develop:

Develop a visual language with an emphasis on real world application and impact.
Implement:

Document the project, ask questions, and collect first and longterm impressions.

Echo Ink Lydia Shemurah

Impactful design intersects creativity and strategy. I care about developing interactive systems and experiences that are meaningful, memorable, and deliver measurable results.

As a high school freshman I worked a print shop with my aunt; since then, art and design have been central to my life. Before college, I completed a two-year Graphic Design Specialist program at Eastern Oklahoma County Technology Center, where I studied design and print production. In 2020, I earned a Bachelor of Fine Arts in Graphic Design from the Kansas City Art Institute, where I discovered a passion for interactive design and typography. Throughout my career I’ve had the opportunity to gain experience in multiple design disciplines that have made me a valuable expert in both creative and technical spaces.

I’ve earned multiple accolades for my work, including industry awards for successful digital public affairs campaigns and for excellence in craft and typography

Outside of work, I enjoy drawing and crafting, reading classic fiction, researching true crime, and exploring the natural beauty of Oklahoma and Arkansas.

Design & Development

21-4529-LogoDesign-FINAL-_1 21-4529-LogoDesign-FINAL-_5 hoblob_50th_sketches hoblob_50th_coloroptions

Hobby Lobby 50th Logo

The design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.

21-4529-LogoDesign-FINAL-_1 21-4529-LogoDesign-FINAL-_5 hoblob_50th_sketches hoblob_50th_coloroptions

The design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.

21-4529-LogoDesign-FINAL-_1 21-4529-LogoDesign-FINAL-_5 hoblob_50th_sketches hoblob_50th_coloroptions

The design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.

21-4529-LogoDesign-FINAL-_1 21-4529-LogoDesign-FINAL-_5 hoblob_50th_sketches hoblob_50th_coloroptions

The design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.

21-4529-LogoDesign-FINAL-_1 21-4529-LogoDesign-FINAL-_5 hoblob_50th_sketches hoblob_50th_coloroptions

The design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.

21-4529-LogoDesign-FINAL-_1 21-4529-LogoDesign-FINAL-_5 hoblob_50th_sketches hoblob_50th_coloroptions

The design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.

 “Good design is not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start.”

— Susan Kare