Multimedia graphic design inspired by
interaction & storytelling…
The design of Hobby Lobby’s 50th Anniversary Logos celebrates the brand’s half-century legacy. Rooted in Hobby Lobby’s established branding, the logo radiates joy, capturing the classic brand’s vibrant colors and dynamic composition. The delicate balance of nostalgia and innovation has defined Hobby Lobby and serves as a visual ode to a half-century of creativity and resilience.
These online and in-store brochures showcases a blend of editorial-style photography and actionable DIY guidance. Each layout utilizes a multi-column grid, curated lifestyle imagery, and themed typography to tell quick visual stories that engage and inspire customers.
The design of Hobby Lobby’s 50th Anniversary Logos celebrates the brand’s half-century legacy. Rooted in Hobby Lobby’s established branding, the logo radiates joy, capturing the classic brand’s vibrant colors and dynamic composition. The delicate balance of nostalgia and innovation has defined Hobby Lobby and serves as a visual ode to a half-century of creativity and resilience.
These online and in-store brochures showcases a blend of editorial-style photography and actionable DIY guidance. Each layout utilizes a multi-column grid, curated lifestyle imagery, and themed typography to tell quick visual stories that engage and inspire customers.
This quarterly newsletter demonstrates a flexible, modular layout designed for at-a-glance advocacy communication. The design frames complex legislative updates across both email and web. Strategic color-blocking and typographic hierarchy maintains brand authority and directs the user’s eye toward critical conversion points through a cohesive, responsive multi-channel visual story.
These dynamic email newsletters are designed in Figma, then built in HTML/CSS. Designing a strategic template ensure the designs can accommodate monthly content updates and flow with the associations identity. Some of these newsletter templates helped boost open rates upwards of 50% as opposed to a pdf attachment or plain text email.
Impactful design intersects creativity and strategy. I care about developing interactive systems and experiences that are meaningful, memorable, and deliver measurable results.
As a high school freshman I worked a print shop with my aunt; since then, art and design have been central to my life. Before college, I completed a two-year Graphic Design Specialist program at Eastern Oklahoma County Technology Center, where I studied design and print production. In 2020, I earned a Bachelor of Fine Arts in Graphic Design from the Kansas City Art Institute, where I discovered a passion for interactive design and typography. Throughout my career I’ve had the opportunity to gain experience in multiple design disciplines that have made me a valuable expert in both creative and technical spaces.
I’ve earned multiple accolades for my work, including industry awards for successful digital public affairs campaigns and for excellence in craft and typography.
Outside of work, I enjoy drawing and crafting, reading classic fiction, researching true crime, and exploring the natural beauty of Oklahoma and Arkansas.
“Good design is not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start.”
— Susan Kare
