Entr / Interactive Pop-Up

Entr was an interactive pop-up intended to visualize human behavior through storytelling and gameplay. Visitors navigated a text-adventure style game and recorded their decisions on a grid along the way.

By answering prompts in a booklet, visitors mapped their decisions on a grid card with a square rubber stamp. Once the path was completed, they connected it to other visitors’ paths on the larger grid wall. This created a collaborative labyrinth that visualizes human behavior on both an individual and collective level. This project culminated in a small fair at the Kansas City Art Institute end-of-semester show, during which public was invited to come and interact with the pop-ups. 

The pop-up identity is inspired by legacy adventure video game interfaces and maps. This type of gameplay disarms users as they navigate a foreign environment and in turn they become more critical of their decisions

The identity is supported by a custom display typeface called Entr Mono.  The characters are drawn on the same 8 by 8 grid as the stamped cards and exude cryptic, maze-like qualities. This empowered me to create a variety of typographic artifacts including a website, a pamphlet and fold out poster, and signage.

I designed and developed the website [link] as a teaser for the pop-up event. It featured illustrations, a brief introduction, and an interactive grid that allowed users to build images and mazes. The website was included as part of the pop up, during which I set up a hotkeys on my computer allowing users to screenshot and email these grids to themselves. 

I’d always been fascinated with the way I felt exploring old video game maps, and wondered how this state of discovery could translate to human behavior. I started researching and drawing connections between behavior psychology and interactive storytelling. 

Since the identity and interaction depended on each other, the visual language developed alongside user testing. I experimented with methods of writing prompts and generating decision paths and performed blind tests progressive levels of fidelity to ensure the intention would be clear to visitors.