ENTR is a pop-up experience that examines behavior through storytelling and gameplay. The way we navigate an environment is distilled to a series of decisions made by proxy; a labyrinth, if you will.

The Labyrinth acts as a conceptual model for the psyche. Labyrinths are a reoccurring archetype in human mythology, from the story of Theseus and the Minotaur to Borges many literary explorations of infinity. Everyone is navigating their own series of corodoors. 


The maze represents the way we interact with our environment. It’s a metaphor for the way behavior informs our personal narratives.