Hobby Lobby 50th Anniversary

Logo Design

I was honored to have been asked to lead the design of Hobby Lobby’s 50th Anniversary Logos in celebration of the brand’s half-century legacy. Rooted in the timeless elegance of Hobby Lobby’s established branding, the design process turned into a visual exploration of the company’s enduring spirit. My process began with pencil sketches, which then evolved into refined black-and-white drafts, which finally adopted the orange and royal blue color scheme of their brand.

The resultant logo radiates joy, capturing the essence of a brand that has flourished over five decades. Its vibrant colors and dynamic composition references the delicate balance of nostalgia and innovation that has defined Hobby Lobby for so many years. As a designer, this project was a visual ode to a half-century of creativity and resilience.